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17 /
Mar 14

GoDaddy Internet Site Builder and Search Engine Optimization? Don’t Even Bother!

Given that name indicates, this website post defines our experience with GoDaddy Website Builder (no matter its version – “Personal”, “Business” or “Business Plus”) although we had been attempting to enhance the on-site Search Engine Optimization of a customer. Its function just isn’t to harm GoDaddy’s reputation but instead to greatly help small enterprises recognize that GoDaddy’s site Builder just isn’t the information administration system (CMS) that is right for reaching the salient online existence this is certainly therefore vital for small enterprises’ survival in this extremely competitive age.

As always, during our analysis that is preliminary of client’s situation, we made a listing of problems that needed action. Among others, the robots.txt file had not been configured precisely, there have been two versions regarding the webpage and something would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup https://websitebuilderexpert.net our client’s business data, reviews and products, no map pointing into the Bing+ listing that is local embedded, etc.

We knew that the web site ended up being hosted on GoDaddy’s web site Builder, which we’d no experience with, so our concept would be to make an effort to perform the optimizations about it and when unsuccessful – move the internet site to WordPress and regular web hosting.

Everything we learned is the fact that while being the cheapest means to host a webpage on GoDaddy (that makes it a very cheap choice altogether), the internet site Builder didn’t permit you to perform just about any action that a normal web hosting allows one to. GoDaddy advertise their tool while the most suitable choice for his or her non-technical customers – an extremely easy tool with 100per cent hassle-free setup and upkeep to give you your enterprise with a comfy fundamental web site.

This really is real (the “comfortable fundamental website” part is argued), nevertheless it is actually just what a WordPress website hosted with regular web hosting services provides you with, too, except WordPress is nowhere near as limiting. Listed here is my advice to all the business that is small – don’t get intimidated by just just how “technically demanding” it really is to create a WordPress website and “undersell” your on line existence to a web page Builder internet site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also when it comes to many modest consumers.

The absolute most part that is shocking GoDaddy Website Builder is you don’t already have use of the FTP and also the database. It is possible to imagine the restricted abilities that derive from this kind of limitation. For instance, despite the fact that there is certainly a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they’re unchangeable as the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to improve the Robots.txt guidelines for all of us but unfortuitously they responded that this isn’t one thing they help. The consumer rep stated straight that the goal of GoDaddy Website Builder is always to assist fundamental users produce a website that is basic something such as a company card. So anything “too advanced level” will be impractical to implement – exact exact exact same applies to our suggestions to 301 redirect one of several true house pages to another (the .htaccess file is inaccessible because we don’t have access to the FTP), custom HTML code can’t be inserted, etc. So fundamentally the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the least some basic SEO?”. Well, you are able to still:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the tags that are heading
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you take to to make usage of Schema.org markup that might be impossible because each time you insert the rule, the “itemscope” characteristic simply gets stripped away, making the code invalid – one other characteristics remain intact though)

Our Suggestion

That which we proposed to the customer would be to migrate their GoDaddy site Builder built site to WordPress therefore we could implement all our Search Engine Optimization recommendations. The key concern he’d had been that keeping his site can be very difficult he would have to learn how to deal with WordPress for him because. We made a decision to provide him a free of charge consultation to get their method around WordPress that is certainly not way more tough to handle than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. This way you are going to fully be able to use Search Engine Optimization guidelines with no limits.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!